Currently, 54% of users use social media to research products they want to buy,
71% of consumers who had a positive experience with a brand on social media are likely to recommend the brand on social media.
These two statistics are two out of many more impressive statistics on how social media affects consumers’ brand views.
Launching on social media has become one of the major events in a company’s life, and, with time, a lot of moving parts have been introduced. Let’s learn how you can launch your brand on social media in the best way possible.
Know Your Needs
A brand that sells shoes and a brand that sells software probably won’t have the exact needs.
One would put a lot of effort into visuals, and the other would need to emphasise technical stuff, respectively.
Hence, know what you are doing make your choices. Speaking of choices…
Pick the Social Media Platforms Best Suited for You
You don’t need to be on all platforms!
We know that’s quite a bold statement, but here’s why.
Each platform is different in its way, and so are the users. People who use Instagram would be different from people who use Twitter.
Why? Because Instagram is a platform that gives priority to visuals while Twitter gives priority to text.
For Example, we aren’t on all social media platforms; one of our brands, The Front, is there on Instagram, YouTube and TikTok, that’s it. By choosing not to be on all platforms, we can create content suited for each platform and achieve better results.
You might have noticed that until a few years ago, there were just movie trailers and nothing like teasers, but recently that has changed.
Do you know why?
It’s because breaking it up and delivering these clips over a long period would help them stay relevant for a more extended period. Hence, when the movie comes out, people are more than ready to watch it.
A similar approach can be used while launching your brand.
Tease your audience, offer sneak peeks, post those mysterious coming soon posts, do whatever you can to excite your audience!
But what if you don’t have an audience?
This might not sound genius, but the answer is quite simple, build it!
Decide On Your Content Approach
This is similar to what was discussed before, but it’s about content types this time.
For Example, if you want to post on Instagram, you can publish many different types of content. You could post:
- IGTV Videos
- Instagram Reels
So yeah, a lot of options.
Decide on what you want to do, and you might as well experiment and then move on!
Offer Exclusive Benefits for People Who Join You on Social Media
Offering exclusivity is one of the best ways to make someone feel special, and that is what we are trying to do here.
Give people a reason other than goodwill to follow you that will help you gather more people, at least in the beginning.
So these were some of the tips on what you should remember before launching your brand on Social Media. We hope this helps you!