Author: Raman

Branding – How to Stand Out?

In order to understand branding, we first need to understand what a brand is. A brand, by definition, is a business and marketing concept that helps people identify a specific business, product, or individual. So, following that definition, branding is the process through which we provide meaning to the business, product, or individual. When people […]

Organic vs Paid Traffic – What is the best for you?

Deciding between paid traffic and organic traffic is a decision that can impact your business in the foreseeable future. People these days who don’t have a budget often have two choose one or the other. The difference between organic traffic and paid traffic in simple terms can be the same as the difference between long-term […]